In these days, SEO is very important for your business, to increase visibility, business leads, customers and brand reputation.
And the website speed matters a lot in the search engine ranking.
How Speed Influence Users
A Website with slow speed kills your conversions
Most of the customers expect the website to load fast (within 1 or 2 second). However, the avg. loading time of websites is in 4-6 seconds.
Does speed of website matter to you?
Think about it very well.
According the report of crazyegg.com,
a one-second delay in page load time yields:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
An extra second of load speed could have a huge impact on your sales.
Other than a bad impact on user who want to stay on your site, your slow speed can deter them from retuning in future.
Here we will discuss how to increase website speed to improve user experience.
Top 8 Ways to improve your website speed
- Minimize server response time
With few knowledges of coding, you can reduce the server response time and your website speed will increase.
Now, the question is how to determine problems and how to measure server response time.
Don’t worry, as there’s a solution for you.
I recommend you a webtool to measure server response time, called “GTMetrix”
GTMetrix is an online tool to measure website speed that also inform you about the coding problem which are affecting your website speed.
Just visit GTMetrix, enter your website and click on “analyze” button.
You will be able to check your web pages loading speed and suggest you the improvement points.
Have a look at this screenshot. Here I am taking an example of a famous website, https://neilpatel.com/
As you can see, the page score is really good, as well as web coding, load time, and total page size.
You can also figure out the thing that are affecting your website speed and improve different points to reduce load time.
- Reduce redirects
Redirecting your page too many time could be a reason of high load time.
In SEO, a long redirect chain can influence the ranking of website.
So, I suggest to remove all unnecessary redirects and improve the user experience. This, will also add a benefit in SEO.
How to find a redirect chain?
There are lots of tools to find the URLs with redirect. You can also do it with GTMetrix or you can use SEO Powersuite website auditor.
This tool will also help you in all on page SEO problems.
- Image compression
Images are very important to increase user engagement and to improve the content quality. Lots of blogger are using screenshots or high quality photoshop images to make blog attractive. However, take into consideration that the size of the images can directly influence the loading time, if you do not optimize them before the upload process.
So, the smart choice is to optimize your images, before adding them to your website.
If you are on WordPress, I would recommend a few plugins that will help you in image optimization
- EWWW image optimizer
More data added means more weight on your page. This directly affects your page loading time.
You can use W3 Total Cache (a WordPress plugin for speed optimization).
If you are not with WordPress and don’t have a knowledge of coding, you should better hire a web developer to solve this problem.
- Use gzip compression to reduce file size
Gzip is a format of file used for file compression. It will help you to reduce the size of any file.
If you are using this feature on your website, you don’t have to worry about file compression.
It will automatically compress the data and deliver compressed content on your server side.
I recommend you always use this technology to reduce site speed.
- Hotlink Protection
The HotLink Protection tool allows you to prevent other websites from directly linking to files from your website. This means that when another website is visited, it cannot load pictures from your pages – this is one of the ways for limiting the outbound traffic for your account.
Using this to protection reduces server load and improve website speed.
- Use synchronized load for tracking codes
We all know how to track a website traffic, right? Other than Google analytics, there are many others tools available that can help you track user activities on your website.
But remember, the code used to track will also affect the load time of website.
What is the solution?
Here’s a fresh and unique solution. You can use google tag manager. It’s a tool for all webmasters that helps you manage all tracking code from a single platform.
Just setup an account with GTM (Google tag manager) and get a tracking code to implement on all the pages of your website.
After that, you can install and call all tracking codes by GTM with a single tracking code.
- A good web hosting service
A web hosting service is also an important factor that matters in web page speed.
Suppose you are working hard on a website and you are not ranking in search engines, not generating traffic.
Spending too much time and money, and still no profits?
It’s better to choose a good web hosting!
Here is a good guide that explains the importance of a good web hosting: How to choose a better web hosting?
And before you select your service provider, do a proper research. It’s recommended you read several website hosting reviews from well-known sites (with good reputation).
I hope this will help you to reduce load time and boost your website speed. If you liked the article, please share it on all social media platforms and help us build a good readability.