Business owners are most interested in two major things – attracting more new clients and saving as much money as possible. Digital marketing is not an affordable business strategy, especially if you don’t know how to save money.
Here are some simple Google PPC tricks that help you get better results with your online advertising campaigns and even save your business money:
Best Google Pay-Per-Click Tricks
It may be possible that you want to display your ad on some specific days. You may also want it to be shown during business hours while handling customer inquiries. Most business owners and marketing professionals aren’t aware that Google AdWords campaigns are by default set to:
“Show ads all days and hours.”
This needs to be changed. For instance, if a restaurant assesses its sales history and observed that most conversions take place from 7 PM to 11 PM during the weekends, it is recommended that they set adjustment for increasing their bid for that specific period. Also, the might not find it practical to run their ads on weekdays when they are sure that weekends deliver better results. In short, it is better to observe your conversion history closely and determine the most beneficial hours for your Google PPC campaign.
No Negative Keywords
Never allow negative keywords to describe your services/products. As an alternative they should help with filtering unqualified clicks. According to Google, use of negative keywords will prevent your advertisement from displaying search results for specific phrases or words. You may put down a list of those negative keywords. These can be applied in your Google PPC ads later.
In the digital marketing sector, one needs to have two ad copies in hand and run both in order to determine which will help you select the best performing ad copy. You can gradually figure out which ad acquires you more clicks at lower costs. Begin your ad campaign with 4-set ad copies and notice which one of them works great for you. With PPC advertisements, you can save your money in the ongoing process. Thus, when you use the right kind of keywords, and check the quality score and the ad copy, you can approach with a useful PPC campaign. If you are looking forward to implement Google Pay-Per-Click tricks and strategy, visit smanikdesign.com/ppc-services/.
Landing Page Optimization
Why is landing page so important? The page displays a customized message precisely based on products or services you sell. It also presents concrete info about your business, its features and product descriptions. The designed section may also display various discounts, offers, or even a single product. Creating a landing page is aimed at attracting attention of target audience who may invest in your products anytime in the present or future.
It serves as a key tool for creating a dynamic brand image. It helps to display specific product category or a product on your e-commerce site. This page will help you attract more conversion and also helps you with calculating clicks.
Choice of Keywords
Most marketers make a common mistake while setting up a Google PPC campaign. They are simply not aware of the difference between the following:
– Broad match
– Broad match modifier
– Phrase match
– Exact match keywords
Google is responsible for providing the best of information on the basis of diverse match types together with a chart that defines example searches.
Most marketers don’t know that their ad can populate via selecting broad match keywords even if the user misspells a keyword. This is also possible even if it is meant to be only a related search.
In case, the search volume for your industry is higher or you wish to target ads to a large audience, you could save a significant amount of money via continuing with phrase match, exact match, or broad match modifier.
You need to click on ‘search terms’ within your ad campaign’s keyword tab. This ensures a deeper insight on the longer-tail search queries people type in prior to clicking on your ads. In case, you haven’t gone through this “search term” tab, you would be quite surprised by seeing a certain number of irrelevant and useless search queries you’re paying for. Hence, a defined keyword selection is crucial. You should also focus on adding negative keywords to your list regularly.
Google judges performance of a keyword and you can see its grade on a scale of 1-10. This score is referred to as ‘Quality Score’. As per Google AdWords, it serves as an estimate of overall relevance of your PPC ads, landing page, or keywords to an ad seen by a user. Favorable ad positions and lower costs are usually a result of higher quality scores.
This also means that Google knocks on your businesses door and informing you about the performance of a keyword you have chosen. Unfortunately, this feedback is often disregarded by advertisers. Clicking on “columns” is important whenever you assess your keywords. Thereafter, click on the following into dashboard:
– Modify columns
– Quality score
I hope this complete guide of Google Pay-Per-Click will help you to boost your Google AdWords campaign, it will help you to reduce the cost of advertisement to save money and earn more.
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