Let’s start with a number: the average time spent each day on his mobile is 2h27mins. The turnover on mobile commerce (m-commerce) doubles almost every year for three years while that of the net (e-commerce) stagnates.
The smartphone is now the most used media in the world, which logically leads many companies to develop mobile applications for internal use or for the general public. We will go through the different steps necessary to achieve a successful mobile application.
Before making the app
Targeted platforms: Apple, Android, Windows phone?
There are three stores (shop where we find the app) that may interest you today.
Apple (23% of the market) – the most profitable.
Android (66% of the market) – the most popular.
Windows store (10% of the market) – to take after the first two.
There are other Bones like BlackBerry, Symbian, etc., but there are too few users to take them into account. It all depends on your goal: Apple for profitability, Android to reach the maximum of people and make themselves known, Windows to have an existing solution on all platforms.
Study the competition: marketing sites on apps.
It is important to conduct an upstream market research to validate the viability of your concept.
Some sites give very interesting indicators to study the competition and the viability of your concept. I’m thinking of sites like AppAnnie or mobileAction that give the revenue and keywords of competitors.
Know your target
Identify the profile of your target as accurately as possible. An application will not be reflected the same way if you are targeting a 30-year-old couple with two children and a 15-year-old. Their knowledge of technology is not the same, their research will not be the same, etc.
During the app
A user who has enjoyed the time spent on your mobile application will have a much better chance of coming back. To make this moment as pleasant as possible, there are several good practices
User experience: simple and intuitive
A successful user journey goes through a simple interface to understand. The key word is “intuitive”, the user must be able to enter the operation without any indication. Prioritizing and limiting information helps focus attention on the essentials. Do not forget this criterion and to put it into practice is essential. Otherwise, the user will be frustrated and abandon the app.
The visual aspect of the application greatly contributes to the first impression left to users. Highlight your concept, your image and your products: Use quality images and / or photos.
The textual content must be as short and as clear as possible. You have to aim simple and effective. There is no secret, quality content creates a more serious picture of your business. Take an interest in their tastes to generate targeted content that speaks to them.
To this, I add some very important points:
The App icon is important because it encourages the user to click on certain new features. You have to try to stay simple while guessing your concept.
The screenshots are printed-screens to show the contents of your app. You find them at the time of the presentation of an application. If they are of good graphic quality and the content seems satisfactory to the user, they will make him want to act out and download the application.
The title, well thought out, quickly makes your field understand the reader while remaining relevant for the ASO.
ASO – customization of keywords.
The ASO helps improve the visibility of an app. When a user searches in a store, he types a keyword. On your side, when creating your app in a store, you are asked to list them. Work on the keywords to get more visit and download. Look at the words of your competitors and with the help of the sites mentioned above, you will be able to obtain valuable information. Your goal is to find a keyword not too used but which remains sought by mobile users.
Clean and native development
Developing natively allows for performance that will enhance the user experience. It also provides access to the features specific to each phone. Finally, a good code will allow the scalability of your apps and adapt to future requests from your prospects (Very important point!).
After the app
Here we come with a well-advanced project and a functional mobile application. What should be done to help launch the project?
Website and blog
It is advisable to accompany your app with a website as part of an application for the public. This can increase the visibility of your app indirectly using the site’s SEO (SEO).
Create a blog. It brings relevant Internet users to your site who have the profile corresponding to your articles.
You get more visits, more downloads and ratings.
If you have the means, advertise on specialized networks like Adwords or on social networks. Facebook precisely targets the profile of people who see your ad. This is useful to pay a little less expensive while remaining very relevant.
A good statistical monitoring will give you essential information for the evolution of your app. Knowing that people never go on one page, or that they stay too short on another, allows you to progress your users’ journey during your next update. This will also give you information on the profile of the people who downloaded you and thus verify your initial assumptions.
Make yourself known on the sites and forums corresponding to your field.
It’s a simple and free way! Finally!
Search or find your targets on the net. Are they on a specialized forum? If so, at the exit of your app (or even better before the launch), tell them about your project and try to ask them their opinion. The more discussions you have on the forum, the more valuable downloads you get, and the more direct feedbacks (which is priceless!).
If you are looking for some figures to understand a little better this area, I advise you to go see these statistics dedicated to mobile applications.
You are finally ready to embark on your project and make an application that will certainly be a success.